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“Publishers said that sale of hard copies will decline, affecting the business, and we had a hard time making them understand that the overall effect on the business will be positive because more and more people will buy books once they become affordable," said Jubair. After the hurdle of piracy concerns was cleared, the issue of economic loss cropped up.Īmazon had a similar dispute with publisher Hachette a year ago.
We then presented them some samples to show that piracy will not happen because of our digital rights management we also cited some case studies and presented some demonstrations to convince them," said Mamun.
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The app can also read PDF files stored on the device.Ĭonvincing authors and publishers proved to be huge challenge initially. Smart features that come with e-books include underlining a portion, making notes and sharing on social media. “We do not use scanned pages because that will not allow us to provide smart features that we offer to our e-book readers," said Jubair. This is done to change the font size, screen-size orientation and alignment of the book without changing the content. The content of the book is then typed out by an in-house team before being uploaded for sale.
With the app, we intend to reach them and keep their reading habit in their native language alive," said Asruf Ul Jubair, business development officer, MobioApp.Ĭhaudhry believes that the initiative will help preserve the culture of reading in regional languages and that it will also make available those books for which publishers are not going to put in money for reprints.įor the e-book format, books are first acquired from publishers and writers with a prior agreement. “There is a huge population of Bengali speakers who are living across the world and ordering a hard copy of any book will take time and money. However, through Boipoka, the idea is to make even the not-so-famous ones available and since the e-book version is cheaper, users are ready to pay. Mamun said that the selection of books available online is very limited and consists of the ones that are commercially successful. The application won an mBillionth award in the entertainment category this year. The cost of an e-book is usually half to one-third that of a paperback edition.
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The app is an online bookstore that offers many free books and where users can buy hard copies of renowned and not-so-renowned authors, apart from buying e-books, with nearly 30 categories on offer. “Bengali is probably the third largest language spoken in the world and this will be an excellent source for Bengalis who want to read Bengali literature," said Manisha Chaudhry, editor, Pratham Books, a publishing house that publishes books in multiple languages. The response from India has been surprising and the per active user purchase is more for Indian customers than Bangladeshi customers, he said. “We have 35,000 active users in Bangladesh, around 5,000 in India and many more across the world," said Mamun. Launched in July 2013, the app has crossed over to India and has also reached the Bengali-speaking population across the world.
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“Boipoka is one of our flagship programmes and it is the largest book-reading application in Bengali language for Android and iOS platforms," said Abdullah-ul-Mamun, senior business development officer, MobioApp.
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